LinkedIn is a good platform for networking, communicating, job searches, and self-promotion. But what is an effective way to use this platform?

Dan Rey addresses this question in his book "#LinkedIn365: 365 Prompts and Results on LinkedIn."

He suggests ideas for LinkedIn posts for every day during a calendar year. His ideas include writing articles; sharing links to online articles and other resources; prompting users with a poll; and sharing infographics or other images.

For some months, he suggests creating a daily post that aligns with a monthly theme. For instance, he advocates sharing a different idea each day of July on how readers can use technology to increase their productivity. In August, you can virtually explore a new location each day. In November, he suggests expressing gratitude each day for someone or something in your life.

Rey uses LinkedIn frequently and deliberately and has successfully engaged his audience of over 16,000 followers. In his years on this platform, he has learned what works best. He shares his experience and knowledge in this book.

"LinkedIn365" is a good primer for those stuck on effectively using LinkedIn or any other social media platform.